[(Title)]How Walmart Thinks It Can Catch Up to Amazon

Research firm eMarketer’s recent prediction that   would control nearly half of all U.S. e-commerce this year prompted many analysts to focus on the converse—that Amazon’s online competitors continue to fall further behind.

研究公司eMarketer最近预测今年将控制美国所有电子商务的近一半，这促使许多分析家将注意力集中在相反的问题上——亚马逊的网络竞争者继续进一步落后。

But .com CEO Marc Lore says not so fast.

但是，沃尔玛美国区电商主席CEO马克·罗尔表示没那么快。

The retailer’s extensive network of 4,700 stores gives Walmart the distribution points it needs near most Americans to achieve its ultimate goal within five years: same-day delivery of fresh and frozen food, as well as other Walmart wares, to most of the country.

沃尔玛拥有4,700家商店的广泛网络，为其提供了大多数美国人所需的分销点，以便在五年内实现其最终目标：当天向全国大部分地区运送新鲜和冷冻食品以及其他沃尔玛商品。

That’s something Amazon also has its eye on and was a key factor in its $13 billion decision to buy Whole Foods last year.

亚马逊也关注这一点，也是其去年以130亿美元决定购买全食超市（Whole Foods）的一个关键因素。

“We’re playing to our strengths right now,” Lore said at  Brainstorm Tech conference in Aspen, Colo., on Monday.

“我们现在发挥自己的优势，”罗尔星期一在科罗拉多州阿斯本举行的脑风暴技术会议上说。

“Everyone is racing toward same-day delivery and I think we’re set up really well.”

“每个人都正在为当天的交付而奔波，我认为我们建立得很好。

Lore has promised Walmart investors that its U.S. e-commerce , making new strides in grocery delivery even more crucial.

”Lore向Walmart的投资者承诺，美国的电子商务将取得新的进展，对杂货交货更为关键。

Last week, its jet.com division announced  borough, a facility likely to handle walmart.com orders down the line.

上周，该航空公司的喷气式客机网站Air.com分部宣布，一家可能会处理沃尔玛网络订单的工厂。

Though Lore has played his cards close to the vest, he made clear that Walmart , which he joined two years after selling jet.com to the giant for $3 billion, will invest aggressively in faster delivery.

虽然洛尔已经贴近了背心，但他明确表示沃尔玛是以30亿美元的价格向这家巨人出售jet.com两年后加入的，他将积极投资于更快的交付。

“We can see where the puck is going- it’s toward faster delivery time,” said Lore.

Same-day delivery will be the bare minimum a retailer needs to offer customers, especially for the 100,000 or so items Walmart sells most commonly.

同一天交货将是零售商最需要向顾客提供的最低价货，尤其是10万左右的产品沃尔玛的销售额。

So a web site that is only transactional and about convenience won’t be enough for consumers.

因此，一个只进行交易和便利的网站对消费者来说并不足够。

That is why Walmart has been busy in the last year and a half buying brands such as Bonobos, Modcloth and Moosejaw, and recently started to host a section on its e-commerce site for struggling fashion retailer HBC’s  Lord & Taylor, the first of many such deals Lore has said people should expect.

正因为如此，沃尔玛在过去的一年半里一直忙于收购博诺博斯、莫布里和穆塞尚等品牌，最近开始在自己的电子商务网站上为陷入困境的时装零售商HBC的Lord & Taylor开设一个版块，这是许多此类交易传说中人们应该期待的第一个。

“Proprietary product and assortment is going to be key,” he said.

“专利产品和分类将是关键，”他说。

Yet building up Walmart’s delivery speed will remain a key objective, and an area where Lore believes Walmart can effectively fight Amazon.

但提高沃尔玛的交货速度仍然是一个关键目标，而洛尔相信沃尔玛能够有效打击亚马逊地区。

“That’s a big place where we’re going to play offense and ultimately win,” he added.

“这是我们要冒犯并最终获胜的大地方，”他补充道。