虚拟货币潮:麦当劳将发行其代币MacCoin

2018-07-31 16:16

小弈编译

(本文为小弈自动翻译)

[(Title)] No, McDonald's Isn't Launching a Cryptocurrency, Despite What It Appears.


McDonald's, on Sunday, unveiled the MacCoin—and the business world shuttered. Given the still-fresh memory of Kodak's announcement it would launch its own cryptocurrency, many feared the restaurant chain was hopping on the bandwagon as well.

麦当劳在周日揭开了MacCoin的面纱。鉴于柯达宣布将推出自己的加密货币,很多人担心这家连锁餐饮店也要加入这一行列。

Fortunately, even though McDonald's announcement touted the MacCoin as the  "first fully food-backed global currency,"  it's not a Bitcoin alternative. It's actually just a heavier-than-usual coupon for a free burger.

幸运的是,麦当劳宣布MacCoin将称为“第一个完全由食品支持的全球货币”。它不是比特币的替代品。实际上,它只是一个比平时更重的免费汉堡券。

The chain is rolling out the tokens at 14,000 restaurants in 50 countries starting August 2 to commemorate the 50th anniversary of the Big Mac.

从8月2日起,麦当劳将在50个国家的14,000家餐厅推出MacCoin,以纪念巨无霸诞生50周年。

Buy the sandwich and get a MacCoin to get another at some point (that is, assuming you're not a collector; McDonald's will rollout five designs of the coin, one for each decade the Big Mac has been around).

买巨无霸就可以得到一个MacCoin,以便在某个时候再得到一个巨无霸。

McDonald's had been ramping up the free food for customers as U.S. sales have cooled down. The company beat Wall Street expectations in its second quarter earnings, but revenue was down 12% and sales at U.S. stores grew at a slower pace than expected.

随着美国销售的降温,麦当劳开始为客户供应更多的免费食物。该公司第二季度的业绩超过了华尔街的预期,但收入下降了12%,美国商店的销售增长速度低于预期。

Earlier this month, the chain announced it would give away a free order of French fries every Friday to customers who use its mobile app and spend more than $1 on their order.

本月早些时候,这个连锁店宣布,它将在每星期五向使用其手机应用程序并花费超过1美元的客户免费提供薯条。

Free.  Fries.  Today ☀️ #NationalFrenchFryDay with FREE medium fries w/ min purchase of $1 (excl. tax).  Score yours on the App ➡ https://t.co/EshaGZ1HF2 pic.twitter.com/RHvj3TSlmL


— McDonald's (@McDonalds) July 13, 2018


The giveaways also follow the PR black eye that came with reports linking McDonald's salads to an intestinal illness.


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