2018-08-14 16:17
小弈编译
(本文为小弈自动翻译)
[(Title)] Video: New Volkswagen commercial uses Flintstones and Jetsons to raise awareness about electric cars.
According to a recent poll, only 41 percent of Americans are aware of electric cars.However, in its new ad campaign to promote battery-powered driving, Volkswagen AG is using something everyone knows - cartoons.
最近的一项调查显示,只有41%的美国人知道电动汽车。大众在推销电动汽车的新广告中,使用了大家都知道的东西——动画。
VW's Electrify America unit recently tapped into two beloved 1960's animated families for a television commercial made to raise awareness for EVs.
大众旗下的电力美国分部最近拍摄了一部新广告,用于提高人们对电动汽车的意识。广告中使用了两部20世纪60年代备受喜爱的家庭动画。
The ad features a driver and his "prehistoric" gas guzzler cruising along to the Flinstones iconic theme song.
该广告的特色是一位司机和他的“史前”烧油车在《摩登原始人》标志性的主题曲中前行。
When the man stops at a red light though, a bright orange Chevy Bolt EV pulls up alongside him, its owner and his cute dog accompanied by the Jetsons theme.
然而,当这个男人在红灯前停下来时,一俩亮橙色的雪佛兰“博尔特”电动车和他并肩而起,它的主人和他可爱的狗伴着《杰森一家》的主题曲前进。
Appropriately titled "The JetStones," the commercial is meant to highlight just how Stone Age internal combustion engines are becoming.
标题为《杰森一家》的商业广告旨在突出石器时代内燃机的发展方向。
It even features GM's fully electric Bolt, as well as cars from several other automakers to emphasize the importance of EVs overall.
它甚至还囊括了通用汽车的全电动螺栓,以及来自其他几家汽车制造商的汽车,以强调整体电动汽车的重要性。
The "brand neutral" campaign is part of a $45 million public education program from Electrify America meant to teach buyers about the increasing range of battery-powered cars and the existence of infrastructure throughout America for keeping them fueled.
“品牌中立”活动是美国电力公司耗资4500万美元的公共教育计划的一部分,该计划旨在向买家介绍越来越多的电池驱动汽车以及整个美国基础设施的存在,以让它们继续发展。
At the moment, EVs make up less than one percent of the 90 million cars sold annually worldwide.
目前,电动车在全球每年销售的9,000万辆汽车中,只占不到百分之一。
"Electric cars are not something of the future," said Richard Steinberg, senior director at Electrify America, in a statement. "They are here now and more accessible than many people know."
“电动汽车不是未来的事情,”美国电力公司高级主管理查德·施泰因伯格在一份声明中说,“电动汽车现在已经来到这里,比许多人知道的还要容易获得。”
Electrify America's new campaign is a result of Volkswagen's federal agreement to spend $2 billion over a 10-year period on green-car infrastructure and awareness after admitting to cheating on diesel emissions testing.
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