[(Title)]Walmart filed a patent for virtual stores, and it may be the next front in its battle with Amazon

Modern Americans are immediately familiar with the experience of shopping in a store: you enter, find what you want, check out, and then leave.

现代美国人熟悉的商店购物的经历：你进入商店，找到你想要的东西，查看，然后离开。

Walmart is apparently looking to bring that same experience online with the use of virtual-reality technology, according to a patent that was filed by the company earlier this year and .

根据沃尔玛(Walmart)今年早些时候提出的专利，该公司显然希望在使用虚拟现实技术方面带来同样的经验。

The virtual stores would potentially allow shoppers to explore a three-dimensional representation of the company's stores, shopping much like they would in real life.

虚拟商店可能会允许消费者对公司的商店进行三维展示，购物非常类似于现实生活。

Adding a virtual item to a basket would put it in a virtual shopping cart.

将虚拟物品添加到篮子会将其放入虚拟购物车中。当客户结账时，这些商品的发送方式与其他任何在线购物订单一样。

When a customer checks out, those items would be sent much like any other online shopping order.

Walmart did not immediately respond to Business Insider's request for comment on the patent.

沃尔玛(Walmart)没有立即回复商业内幕公司关于专利置评的要求。

The virtual store is likely the product of Walmart's Store No.

虚拟商店可能是沃尔玛商店8号技术孵化器的产品，该商店开发新的高科技方式来销售产品并将其送到客户手中。该零售商一直在讨论虚拟现实的承诺，于2017年10月在洛杉矶举行了“v-business”晚会，展示虚拟现实如何影响零售业的想法。

8 tech incubator, which develops new, high-tech ways to sell products and get them to customers.

The retailer has been discussing virtual reality's promise for a while now, and it held a "v-commerce" gala in Los Angeles in October 2017 to showcase ideas around how virtual reality could affect retail in the future.

Walmart already uses VR for other purposes, like employee trainings.

沃尔玛(Walmart)已经将VR用于其他目的, 比如员工培训。就像虚拟现实购物一样。

is something like virtual-reality shopping as well. 

Virtual reality could provide a way for customers to "browse" items in a new way online, but of course, it's possible that a virtual store may never become reality.

虚拟现实可以为用户以新的方式在线“浏览”项目提供一种方法，但当然，虚拟商店可能永远无法成为现实。

The equipment required — a virtual-reality headset, most importantly — is a barrier.

所需要的设备——一个虚拟现实的耳机，最重要的是——是一个屏障。

It's not always easy to get customers to use new retail platforms, even when the devices required have reached mass adoption.

即使所需的设备已经达到大规模应用，让客户使用新的零售平台并不总是容易的。

The Amazon Alexa-equipped Echo devices — which were built with the ability to shop with voice commands — have proven that, as even though Amazon has sold millions of the devices, most customers aren't actually using the voice-shopping features, .

亚马逊亚马孙-阿莱哈设备Echo设备是用语音指令购物的能力建造的，这些设备已经证明，尽管亚马逊已经出售了数以百万计的设备，但大多数顾客实际上并没有使用语音购物功能。