[(Title)] Ostrich skin and Neo-Viagra? A shopping guide to North Korea.

PYONGYANG, North Korea: Ostrich skin ready for tailoring, huge flat-screen TVs,  "Neo-Viagra"  and a cure for cancer?

需要鸵鸟皮，巨大的平板电视和癌症药物？

North Korea's official shopper's guide is glossy and full of testimonials from satisfied customers and phone and email contact information for the dozens of companies pitching their latest products — though good luck reaching any of them.

朝鲜的官方购物指南很有光泽，充满了客户推荐，电话和电子邮件，为数十家公司推销他们的最新产品 - 祝好运到达他们中的任何一个。

The  "2018 Korea Commodities"  catalog, produced by the North's Committee for the Promotion of International Trade, reflects a side of North Korea often lost in the shadow of its nuclear weapons.

由朝鲜国际贸易促进委员会制作的“2018年韩国商品”目录反映了朝鲜经常在其核武器阴影下不为人知的一面。

Leader Kim Jong Un and many other North Koreans firmly believe their country needs to make more and better consumer goods and sell them to the outside world if it is ever going to have a strong — or even sustainable — economy.

领导人金正恩和许多其他朝鲜人坚信他们的国家需要制造更多更好的消费品，如果想要拥有强大（甚至可持续）的经济，那么将产品卖给外部世界。

More goods with the  "made in North Korea"  label are available than ever before, though international sanctions mean most can't be sold abroad.

尽管国际制裁意味着大部分产品无法销往国外，但与朝鲜“制造”标签有关的商品比以往任何时候都多。

Here's a look at what North Korea sees as some of its most promising products.

以下是朝鲜认为最有前途的产品。

ENERGY DRINKS AND CHEESE-FLAVORED ESKIMO PIES

化学还原剂和含氟辛烷磺酰基摩

Coke and other foreign brands are relatively rare and expensive in North Korea.

可口可乐(Coke)等外国品牌在朝鲜相对较少且价格昂贵。

But the O-Il General Processing Factory has tried to fill the gap.

但是O-Il总加工厂已经试图填补这个空白。

A surprising amount of shelf space in Pyongyang grocery stores, and increasingly stores elsewhere, has been taken over by sugary soft drinks, much of which is produced by O-Il and other well-known brands.

平壤杂货店和别处日益商店的大量货架空间被含糖软饮料所取代，其中很多饮料都是由O-Il和其他知名品牌生产的。

Air Koryo, the country's flagship airline, also has its own line of drinks.

美国旗舰航空公司高丽航空(AirKoryo)也有自己的饮品。

O-Il, which means May Day, has 12 pages in the 207-page 2018 commodity catalog introducing its line of nine energy drinks. Two are sold in plastic bottles shaped like barbells.

也就是五月一天，OIl有12页和207页的商品目录，介绍它的九种能量饮料，其中两杯是在塑料瓶子里销售的，就像理发一样。

A happy boy is shown lifting them over this head, while a rainbow-colored list of the drinks' benefits includes the  "stimulation of growth in height"  and  "greater spiritual exertion."

一个幸福的男孩被展示在这个头上举起，而一个彩虹的饮料好处包括“刺激身高增长”和“更大的精神动力”。

O-il also produces dozens of yogurt and milk-flavored drinks, fruit juices, tea, jellies and dozens of flavors of ice cream cones, popsicles and ice cream sandwiches, collectively known here as  "Eskimo."  There's chocolate and strawberry, of course,

奥利尔公司还生产数十种酸奶和牛奶调味饮料，果汁，茶，雪茄，以及几十种冰淇淋，辣椒和冰淇淋三明治，这里统称“爱斯基摩”：当然还有巧克力和草莓。

but also cheese, fermented bean and lactobacilli. One of O-Il's latest offerings is  "Hydrogen Water,"  which it calls the  "wonder health water of the 21st century."

还有奶酪，发酵豆和乳酸杆菌。O-Il的最新产品之一是“氢水”，它称之为“21世纪的神奇健康水”。

"With an antioxidant power 176 times that of vitamin C, 431 times vitamin E and 863 times more than coenzyme Q10,"  its ad claims,  "the hydrogen water is effective in avoiding mental and physical fatigues, retarding the aging process, neutralizing all kinds of poisons, preventing radioactive and oxidant damages, improving immunity, fighting cancer and treating arteriosclerosis through purification of blood."

“由于抗氧化能力是维生素C的176倍、维生素E的431倍和Q10的863倍，”其广告称，“氢水能有效地避免身心疲劳，延缓衰老过程。中和各种毒物，防止放射性和氧化性损伤，提高免疫力，抗癌，通过血液净化治疗动脉硬化。"

MIRACLE CURES FOR CANCER?

治疗癌症的药物？

Traditional  "Koryo"  medicines dating to ancient times are widely used in North Korea, in part because of the scarcity of modern Western medicines, and have long been popular with Chinese tourists.

朝鲜广泛使用古代的传统“高丽叶”药品，部分原因在于现代西方药品稀缺，而且长期以来一直受到中国游客的欢迎。

North Korea sees big potential for exports.

朝鲜认为有很大的出口潜力。

Leading the charge is the Pugang Pharmaceutic Co., Ltd, a pioneer both in making health supplements and in using advertising to sell them, a tricky undertaking given that such capitalist practices are still officially frowned upon.

朝鲜浦钢制药公司是制造保健品和使用广告销售的先驱，这是一项艰巨的任务，因为这种资本主义做法仍然是官方不受欢迎的。

Posters for its best-known product — Royal Blood-Fresh — can be seen in department stores in Pyongyang and at souvenir shops catering to foreigners. It's also featured in infomercials on Air Koryo flights from Beijing.

在平壤的百货商店和面向外国人的纪念品商店可以看到其最著名产品(皇家新鲜血液)的海报。它也出现在北京高丽航空公司航班的广告中。

So what is it?

那是什么？

According to the catalog, Royal Blood-Fresh is a supplement made primarily from beans that's recommended for long flights to help prevent or cure deep vein thrombosis.

根据目录，皇家血新鲜主要是由豆类制成，推荐用于长时间飞行以帮助预防或治疗深静脉血栓。

Posters targeting foreign tourists say,  "Fly safe with Royal Blood-Fresh"  and  "Who says you can't grow younger and cleverer? "

针对外国游客的帖子说，“用皇家血液安全飞行的”以及“谁说你不能成长更年轻、更聪明？”

Another heavily hyped supplement is Pugang's  "Kumdang-2 Injection,"  a vegetable-based medication its producer says is exported to a dozen countries.

另一大炒作补品是朝鲜浦钢制药公司的“Kumangan-2注射”，其生产商说，这种以蔬菜为基础的药物被出口到十几个国家。

It caused a buzz in the Western media a few years ago when it was advertised as an effective treatment for both cancer and tuberculosis, with no side effects, no less.

几年前，它曾引起西方媒体的热议，当时它被公认为是治疗癌症和结核病的有效手段，而且没有副作用。

Some of the best testimonials in the catalog come from the medicines section.

目录中一些最好的证明来自药品部分。

"When I was diagnosed at the hospital, I knew I had a tumor of 3x4 centimeters in size in the left lung,"  reads a testimonial for the Tongbong Anticancer Drug by satisfied customer Ri Kum Jon, identified as a Pyongyang resident.  "After I took three cartons for three months my appetite returned to normal — and more — I got weight by 3 kilograms (5 pounds). The tumor was killed ...

“当我在医院被诊断出来时，我知道左肺部有一个3x4厘米大小的肿瘤，”一位平壤顾客Ri Kum Jon称 “在我服用三个纸箱三个月后，我的食欲恢复正常 ，并且我的体重增加了3公斤（5磅）。肿瘤被杀死了......

I had cured cancer using the single remedy of Tongbong Anticancer Drug. It is the greatest of the elixirs that brings life back to people."

我用浦钢抗癌药物治愈了癌症，它是最伟大的长生不老药，为人们带来生机。"