西尔斯与亚马逊合作 挽救股价下滑

2018-08-30 11:38

小弈编译

(本文为小弈自动翻译)

[(Title)] Sears Stock Rallies After Amazon Deal Gives Its Stores a Surprise Boost.


The summer of 2018 has been another tough period for Sears, but there's one thing that has reliably helped lift the retailer's share price: Amazon.

2018年夏天对西尔斯控股集团来说也是个艰难的时期,但有一件事,能够可靠地帮助它提高股价,那就是亚马逊。

On Tuesday, Sears Holdings announced that it's expanding a pilot program with Amazon to install and balance automobile tires that consumers buy through Amazon.

周二,西尔斯控股公司宣布,它正在扩大与亚马逊的试点计划,以安装和平衡客户通过亚马逊购买的产品。

Under the partnership, Amazon shoppers who buy tires, including the Die-Hard brand made by Sears, can ship the tires to a nearby Sears Auto Center for installation.

根据合作协议,购买轮胎的亚马逊购物者,包括西尔斯制造的Die-Hard品牌,可以将轮胎运送到附近的西尔斯汽车中心进行安装。

Amazon also offers similar ship-to-store programs with, for example, local bike shops. In May, when Sears announced it would service tires bought on Amazon, its shares shot up 38% during the following week.

亚马逊还提供类似的到店计划,例如当地的自行车商店。 今年5月,当西尔斯宣布将为在亚马逊上购买的轮胎提供服务时,其股价在接下来的一周内上涨了38%。

Sears' stock more than gave up those gains in June, however, after the company said sales fell 31% in its most-recent quarter and announced it would close 72 more stores.

不过,今年6月份,西尔斯的股价超过放弃了这些涨幅,不过,此前该公司表示,其最近的季度销量下降了31%,并宣布将关闭72家门店。

That was on top of hundreds of stores that Sears had closed in the previous couple of years. Last week, Sears said it would close yet another 46 stores, dragging its share price down even further to a record low of $1.08 a share.

在过去的几年里,西尔斯关闭了数百家商店,但上周肖斯表示,将关闭另外46家商店,甚至将股价拖低至每股1.08美元的创纪录低点。

News that Amazon and Sears were expanding the ship-to-store program from 47 initial stores to all Sears Auto Centers in the U.S. offered Sears a reprieve from the weeks of a declining share price. Sears shares surged as much as 23% to $1.37 a share Tuesday.

亚马逊和西尔斯正在将47家初始商店的到店计划扩展到美国所有西尔斯汽车中心的消息发出,西尔斯股价下跌的几周开始缓解。 西尔斯股价周二飙升23%至每股1.37美元。

While Sears' stock price drifted down Wednesday, they were trading about 3% higher in afterhours trading at $1.26 a share.

虽然西尔斯股票周三股价下跌,但他们在盘后交易中以每股1.26美元的价格上涨约3%。

Sears has been undergoing a long, painful restructuring for several years, with the stock now down 96% from its high point in 2013. Sears, K-Mart, and other onetime powerful retail brands have been struggling in the era of Amazon retailing.

西尔斯多年来经历了漫长而痛苦的重组,现在股价从2013年的高点下跌了96%。西尔斯,K-Mart和其他一度强大的零售品牌在亚马逊零售业时代一直在苦苦挣扎。

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