[(Title)] Conscious Capitalism Is Far From Dead.

Does a change in strategy signify failure?

战略上的改变意味着失败吗?

Of course not.

当然不是。

Usually, it means the equation for success has shifted; that the competitive landscape has evolved; that new skill sets and a new direction are needed.

通常，这意味着成功的方程式已经改变，竞争格局已经演变，需要新的技能集和新的方向。优秀的商业领袖不断评估他们周围发生的事情，并做出相应的调整。资本家也是如此。

Good business leaders constantly evaluate what is happening around them and adjust accordingly. The same is true of conscious capitalists.

The goal of elevating humanity through business is ever-present, but the means of achieving that goal must change over time as the capitalist marketplace evolves.

通过商业提升人类的目标一直存在，但是随着资本主义市场的发展，实现这一目标的手段必须随着时间的推移而改变。这就是为什么那些把全食食品利润下降或星巴克股价降幅作为有意识的资本主义无法对抗市场力量的证据的人，显然是错误的。

That's why those who point to Whole Foods' decreasing profits or the flattening in Starbucks' stock price as evidence that conscious capitalism can't hold its own against market forces are plain wrong.

No one can deny that Whole Foods' decades-long success reinvented the grocery business while raising awareness of environmental and food issues.

没有人可以否认，Whole Foods食品几十年来的成功重塑了食品杂货业，同时提高了人们对环境和食品问题的认识。星巴克尽管在从枪支管制到种族关系等社会问题上一再介入，但仍然是咖啡领域的领导者。

And Starbucks, in a tradition begun by former CEO Howard Schultz, remains a leader in the coffee category despite repeatedly putting a stake in the ground on social issues ranging from gun control to race relations.

The willingness of businesses to address the broader needs of their customers and society is crucial if we, as human beings, want to realize a better world for us all.

如果我们人类想要为我们所有人实现一个更美好的世界，企业满足顾客和社会更广泛需求的意愿至关重要。

So what exactly is conscious capitalism? It's a way of thinking about capitalism and business that reflects where we are in the human journey.

那么什么是有意识的资本主义呢？这是一种思考资本主义和商业的方式，反映了我们在人类旅程中所处的位置。它考虑了当今世界的状况，并认识到商业的内在潜力(具有驾驭知识、财务和人力资源的能力)对世界产生积极影响。有意识的资本家经营企业的目的更高。他们认识到，在为所有利益攸关方(客户、雇员、供应商及其业务所在社区)寻求胜出解决方案时，他们也更有可能为股东带来好处。

It considers the state of our world today and recognizes the innate potential of business—with its ability to harness intellectual, financial, and human resources—to make a positive impact on the world.

Conscious capitalists run their businesses with a higher purpose in mind.

They recognize that in seeking winning solutions for all stakeholders—customers, employees, suppliers, and the communities where they operate—they are also more likely to benefit shareholders.

No. Was it the end to all racial problems in society? No. But was it a step in the right direction? Yes.

不，这是社会上所有种族问题的终结吗？不，但这是朝着正确方向迈出的一步吗？是的。更多的企业应该同样自我反省，并在解决棘手问题上发挥领导作用。

More businesses should be similarly self-reflective and take a leadership role in tackling tough issues.

Dick's Sporting Goods and Walmart's recent stances on gun control and CVS's decision a few years back to forgo selling all tobacco products are notable evolutions of conscious capitalism.

迪克(Dick)的运动用品和沃尔玛(Walmart)最近在枪支管制方面的立场，以及CVS几年前作出的放弃所有烟草产品的决定，都是自觉资本主义的明显演变。这不是失败；这是有意识的资本主义(良好的商业意识和更高的目标。

That's not failure; it's conscious capitalism—good business sense with a higher purpose in mind.