2018-09-30 16:22
小弈编译
(本文为小弈自动翻译)
[(Title)]Google to Pay Apple $12 Billion to Remain Safari's Default Search Engine in 2019: Report
Google’s search engine dominance can seem invincible, but that doesn’t mean the search giant isn’t willing to pay billions to ensure it stays that way.
谷歌的搜索引擎主导地位似乎无法战胜,但这并不意味这家搜索巨头不愿砸钱数十亿以保持自己的地位。
will reportedly pay $9 billion in 2018 and $12 billion in 2019 to remain as , .The report comes courtesy of analyst Rod Hall.
高盛分析师Rod Hall透露,谷歌在2018年和2019年分别向苹果支付90亿美元和120亿美元,继续成为Safari的默认搜索引擎,以保证其优势地位。
It seems like a hefty price to pay, but with Safari being the default browser on iPhone, iPads, and Macs—and Google continuing to from its original search engine business—the report finds the payments to be a fraction of the money it ends up making.
看似是付出了巨额的代价,但是作为iPhone、iPad和Macs默认浏览器,谷歌一直从它的原始搜索引擎业务中获利,国际投资银行高盛集团的报告认为这些付款只是它最终盈利的一小部分。
“We believe Apple is one of the biggest channels of traffic acquisition for Google,” the report said, according to Business Insider.
据《商业内幕》报道,该报告称:“我们相信,苹果是谷歌最大的流量获取渠道之一。”
Bernstein analyst in 2017 that Google previously paid Apple an estimated $3 billion.
伯恩斯坦分析师托尼•萨克纳透露,2017年,谷歌曾为此向苹果支付约30亿美元.
However, the only real number available is from 2014, due to court filings, which revealed Google paid Apple $1 billion for its search engine spot.
然而,根据法院申请文件,2014年以来唯一可用的真实数字是谷歌为其搜索引擎点支付了10亿美元。
Considering $9 and $12 billion are big jumps in four and five years, respectively, and that Google and Apple won’t actually disclose the figure, it’s unclear how accurate the Goldman Sachs estimate really is.
考虑到在4、5年的时间里就出现90亿和120亿美元的巨大涨幅,并且谷歌和苹果也并未透露这一数字。因此并不确定高盛目前的估计有多准确。